Dingo Brand

Dingo Brand Description

The idea for knotting a rolled sheet of rawhide is over 30 years old. Originally it was used as an entertainment toy or as a tool for redirecting the instinctive chewing urge of a dog. There is still no other product tough enough to withstand vigorous canine chewing, soft enough not to damage teeth and yet be highly digestible. With the advent of modern soft food diets, chews have played a greater role in ensuring that dogs get effective teeth cleaning and gum conditioning.

The rawhide bone has worked well for many years, but it still has no or only limited appeal to a significant number of dogs. About 40% of dogs do not find rawhide appealing. Numerous attempts to improve on this age-old bone have included synthetic plastics and polymer substitutes that are essentially tasteless, odorless and indigestible.

Les got the idea to improve the rawhide chew after making a special two-in-one chew for his dog Dingo (see Dingo's Biography). This unique chew consisted of rawhide on the outside and REAL MEAT jerky on the inside. Les, with the help of other people, decided to market this new kind of rawhide chew and named it...Dingo. This new chew fully satisfies a dog's chew instinct while being biodegradable and safely ingested by dogs.

In 1997 Dingo Brand, LLC was granted a US Patent for the single most logical improvement on the rawhide dog chew in 30 years... a superior treat-within-a-treat product that combines the individual advantages of delicious real meat jerky and rawhide in a single chew.

You didn't need to be a "Rocket Scientist" to know that a dog would choose this bone over any other simply due to it's great taste, but, just the same, the product was put to the test. Independent QMark Research and Polling conducted a survey that concluded 9 out of 10 dogs chose the Dingo Bone over a regular rawhide bone.

Dingo was purchased by the Rayovac Corporation, now Spectrum Brands, in January 2005.